How to Upload Customers Into Facebook for Business
Whether you're setting upwardly a brand new Facebook Page for your brand, or you lot just want to make the most of your existing ane, it's probably a smart motion -- Facebook is dwelling to almost 2 billion monthly agile users. It should exist easy plenty, right? But slap together a photo, a couple of posts, and wait the leads and customers to ringlet on in, right? If you lot're non creating a Facebook Folio with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For case, you lot can't but choose whatever picture -- you have to cull one that's the right dimensions, high-resolution, and properly represents your make. Simply it doesn't end there -- then nosotros compiled the tips beneath to make sure yous're creating an engaging page that takes full advantage of everything Facebook marketing has to offer. Heed to an audio summary of this postal service: We've come across many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page. That puts you at a huge disadvantage -- you're missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Plus, a personal contour would require people to send you a friend request in order to appoint with you, and the last thing y'all want to exercise is make that more difficult for customers. And while you're at it -- don't create an additional public, "professional" profile associated with your business. For case, I already have a personal profile on Facebook that I largely keep private; the practice I'k talking about would be if I created a 2nd, public one nether the name "AmandaZW HubSpot," or something along those lines. People ordinarily do that to connect with professional contacts on Facebook, without letting them meet personal photos or other posts. But the fact of the matter is that creating more than i personal account goes against Facebook'due south terms of service. We've all heard those horror stories about folks who accidentally published personal content to their employers' social media channels -- a marketer's worst nightmare. So to avoid publishing mishaps like those, assign Facebook Business concern Page roles only to the employees who admittedly need it for the work they practise each day. And earlier you do that, be certain to provide adequate training to those who are new to social media management, so they aren't dislocated about when they should be striking "publish," what they should exist posting, if something should be scheduled first, and who they should be posting it every bit. To assign these, on your concern folio, click "Settings," then click "Folio Roles." Likewise, when sharing content on behalf of your make, brand sure you're posting it as your make, and non equally yourself. You can check that by going into your settings and clicking "Page Attribution." You'll want to pick a profile picture that'south easy for your audience to recognize -- anything from a company logo for a big brand, to a headshot of yourself if y'all're a freelancer or consultant. Existence recognizable is important to getting establish and Liked, especially in Facebook Search. Information technology'due south what shows up in search results, pictured at the top of your Facebook Page, the thumbnail image that gets displayed next to your posts in people's feeds … so cull wisely. When choosing a photo, keep in mind that Facebook frequently changes its movie dimensions, which yous tin can find at any given time here. As of publication, Folio contour pictures display at 170x170 pixels on desktop, and 128x128 pixels on smartphones. Next, you lot'll need to choice an attractive cover photograph. Since your cover photograph takes up the most real estate higher up the fold on your Facebook Page, make sure yous're choosing one that'due south high-quality and engaging to your visitors, like this one from MYOB's Facebook Page: Keep in listen that, like contour images, Facebook Page embrace photo dimensions also frequently change, and then we suggest keeping an heart on the official guidelines. As of publication, Page embrace photos display at 820x312 pixels on computers, and 640x360 pixels on smartphones. Since Facebook commencement launched the characteristic in December 2014, the options for brands to add together call-to-action buttons to their Facebook Page's have vastly expanded. These are things like "Watch Video," "Sign Upward," or "Volume Now" -- and each can be customized with a destination URL or slice of content of their choosing. It's a great manner for marketers to bulldoze more than traffic to their websites, or to get more eyeballs on the Facebook content they desire to promote. This is a great fashion for marketers to drive traffic from their Facebook Business Page back to their website. Check out how Standard mandarin Oriental uses the "Volume Now" button in this fashion, to arrive easier for viewers to brand reservations. To add a call-to-activity to your Page, click the blueish "Add a Button" box. Yous'll then be able to choose which blazon of CTA you lot desire to create, and which URL or existing content on your Facebook Page you want it to direct visitors to. To get data on how many people are clicking it, but click the drop-downwardly arrow on your button and select "View Insights." We've arrived at one of the most important sections of your Facebook Folio: the 'Well-nigh' section. Although visitors no longer encounter a preview of your "About" text when they land on your page -- instead, they have to click on the "About" option on the left-manus column side by side to your content -- it's still one of the outset places they'll look when trying to go more than data nigh your folio. Even within the "About" department, nevertheless, there are many options for re-create to add together. Consider optimizing the section that all-time aligns with your brand -- a general clarification, a mission, company information, or your story -- with brief, yet descriptive re-create. By doing so, your audience tin can become a sense of what your Folio represents earlier they determine to Like it. Y'all might also want to populate sections that allow you to record milestones and awards -- like when yous launched pop products and services -- as well as the solar day/twelvemonth your visitor was founded, or when you hosted major events. Visual content has pretty much go a requirement of any online presence, including social media channels. Afterward all, information technology's 40X more likely to become shared on social media than other types of content. And while photos are a wonderful style to capture moments and an actual expect at your brand, y'all should probably invest a good corporeality of time and other resources into video. The 2017 Country of Inbound report cited video every bit the "chief disruptor," with 24% of marketers naming it as a top priority. "Scout video" is one of the CTAs that Facebook allows brands to add to their Pages for a reason -- because it's condign 1 of the virtually popular ways to swallow content. But it's not just pre-recording videos. According to the social media aqueduct's newsroom, "People spend more than than 3x more time watching a Facebook Live video on average compared to a video that's no longer alive." So don't exist afraid to give viewers an in-the-moment look at what your arrangement does, but do make certain yous're prepared. Not sure what your videos should look like? Here's a fun one that we put together on business lingo. An important consideration in your Facebook content strategy should exist how ofttimes you lot mail service, and when. If you don't post frequently enough, you won't look equally reliable or authentic -- after all, how much organized religion practice you put in a brand that hasn't updated its Facebook Page for several months? Post too oftentimes, however, and people might become ill of having their feeds flooded with your content. Here's where a social media editorial agenda tin can exist particularly helpful. Like any other online content, it tin aid you plant a schedule for when you share detail posts according to flavour or general popularity. You'll probably have to adjust your calendar several times, especially in the primeval stages of setting up your Folio, since you lot'll want to check the performance of your updates in your Facebook Insights (which you tin can navigate to via the tab at the very summit of your page). Once you've observed pop times and other analytics for your first several posts, you can tailor your posting frequency and strategy accordingly. Wondering how to schedule posts? You can either employ an external publishing tool like the Social Inbox within HubSpot software, or the Facebook interface itself. For the latter, click the arrow next to the "Publish" button and click "Schedule Postal service." Facebook allows y'all to target certain audiences with specific updates -- be it gender, human relationship or educational status, historic period, location, language, or interests, yous tin segment individual page posts by these criteria. Just click the small bullseye symbol on the bottom of the mail service you desire to publish, and you can ready metrics for both a preferred audience, and one you lot think might non desire to run into your content. When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes, y'all might want a specific mail to stay at the tiptop of your folio for longer -- even later on you publish new updates. To solve for this, Facebook offers the ability to "pin" one postal service at a time to the elevation of your page. You lot tin use pinned posts equally a mode to promote things like new lead-gen offers, upcoming events, or important production announcements. To pin a mail, click on the driblet-down arrow in the top-right corner of a mail on your folio, and click 'Pin to Peak.' Information technology volition and then announced at the top of your folio, flagged with a trivial bookmark. But proceed in mind that you can only have one pinned mail at whatever given time. If you want your Facebook fans to be able to privately bulletin you directly through your page, definitely enable the messages feature. Y'all tin can practise so past going to your settings, clicking on "General" on the left-hand cavalcade, and and so looking for "Messages" on the list of results. Nosotros recommend enabling messaging on your page to make information technology equally easy equally possible for your fans to reach out to yous -- but only exercise and then if you accept the time to monitor and reply to your messages. Facebook Pages now have a section that indicates how apace a make responds to letters, so if you don't want that section saying that you're slow to answer, you might just want to skip enabling that characteristic. Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You tin monitor and respond to comments via the 'Notifications' tab at the very height of your folio. While it may non exist necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (particularly to stay on meridian of potential social media crises. At present that yous've filled your page with content, information technology'due south fourth dimension to promote the heck out of it. One of the start things you can practice is to create an advertisement promoting your Page. To do that, click the 3 dots at the peak menu bar above your posts and select "Create Ad." From in that location, Facebook will let you kickoff creating an ad from scratch based on your goals -- things like accomplish, traffic, or general brand sensation. Choose yours, so scroll down and click "continue." Afterwards that, y'all can choose your targeted audience (similar to what you did with your promoted posts above), where on Facebook you desire it to be placed, and your budget -- you lot tin can learn more than about paying for Facebook Ads here. You lot'll probably too exist asked to add together some creative avails or copy. Remember, you're paying for this, so choose something that'southward going to grab attention, merely also has high quality and represents your brand well. At that place are a couple of ways to execute this step. You lot tin use something like the social media reports tool in your HubSpot software, and y'all tin dig into your Page's Insights, which allow you to track Facebook-specific engagement metrics. Here, you'll be able to analyze things like the demographics of your Page audition and, if yous reach a certain threshold, the demographics of people engaging with your page and posts. Equally we mentioned before, the latter is especially helpful to modify your Facebook content strategy to publish more of what works, and less of what doesn't. You can admission your Facebook Page Insights via the tab at the peak of your page. How have you set upward summit-notch Facebook Pages? Allow u.s.a. know in the comments. 
14 Facebook Business Page Tips
Don't miss this live virtual issue with Facebook and HubSpot on how to grow your business concern faster than always with Facebook
1) Don't create a personal contour for your business concern.
2) Avoid publishing mishaps with Page roles.
3) Add together a recognizable profile picture.
4) Cull an engaging cover photo.
5) Add a call-to-activity (CTA) button.
6) Fill out your 'About' section with basic information, and add company milestones.
7) Mail service photos and videos to your Timeline.
eight) Determine the ideal timing and frequency for your posts.
ix) Leverage Facebook's targeting tools.
10) Pin important posts to the acme of your folio.
11) Make up one's mind whether you desire Facebook fans to message you privately.
12) Monitor and respond to comments on your page.
thirteen) Promote your folio to generate more than followers.
14) Finally, measure the success of your Facebook efforts.
Originally published Aug 30, 2019 10:00:00 AM, updated March 26 2019
Source: https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht
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